There’s no more critical point in the ecommerce journey than the checkout page. Until this step, the customer’s commitment is low—they’re digitally window shopping. But checkout sets customers apart from visitors—it’s where they decide to buy your product or abandon their cart.
Not only is a good checkout page key to landing a sale, it is crucial for winning repeat customers. In fact, 90% of customers say a satisfying checkout experience means they’ll likely buy from a brand again. Here’s how to optimize your checkout page so you can improve conversion, boost sales, and keep customers coming back.
What is a checkout page?
A checkout page is where customers complete transactions on an ecommerce website. It’s where shoppers can review the items they’ve added to their shopping cart, confirm quantities, select shipping options, and specify their payment method. The checkout page is also where the consumer enters—and the store collects—information like billing and shipping addresses to complete the purchase and start the shipping and fulfillment process.
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